What to Say | Dental Marketing Tool Affiliate Messages
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What to Say, Word for Word

17 messages you can send today. Drop your referral link in the box below and it fills into every one of them. Then pick the situation that matches yours, copy, and send.

Your own dentist5 messages

The one-line text
To the dentist you already see
Text
Sending them somewhere useful, not selling. Keep it this short.
The front desk angle
When you talk to the office manager more than the dentist
Text
The staff feel the missed calls before the owner does. Start there.
The short email
Subject line included
Email
Warm and unhurried. This is a patient helping, not a pitch.
What to say in the chair
Say it while they are working, send the link after
In person
You have a captive audience twice a year. Twenty seconds, then text the link.
The note at the desk
If you would rather hand something over
Text
Write it on the back of a card and leave it with the front desk.

A dentist you know3 messages

The friend text
Casual, no pitch voice
Text
The more it sounds like a normal text, the better it works.
The direct message
Instagram, Facebook or LinkedIn DM
Social
Lead with the specific pain, not the product name.
The referral intro
When you want to hand them off properly
Email
Reads like a recommendation, because it is one.

Practices you work with3 messages

The rep or vendor email
If you already sell into dental offices
Email
You have the relationship. Use it once, well, on the practices that fit.
After an appointment or visit
Same day, while it is fresh
Text
Ties the message to something that just happened in the office.
The LinkedIn message
Professional tone, still human
Social
Keep it to three sentences. Long LinkedIn messages get archived.

Following up3 messages

The 4-day nudge
When they read it and never replied
Text
One nudge. If there is no answer to this, let it go.
The one-week follow-up
Adds one new reason, then stops
Email
Never resend the same message. Give them one new thing to react to.
The not-right-now reply
When they say maybe later
Text
Do not argue. Just leave the door open and make a note to check back.

Posting to everyone3 messages

The social post
Facebook, Instagram or a group
Social
A story about being a patient beats a list of features every time.
The newsletter blurb
Drop into an email you already send
Email
One paragraph inside a message people already open beats a dedicated blast.
The group post
Dental Facebook and community groups
Social
Check the group rules before posting. Some ban links outright.

Four Rules That Make These Work

The messages do the heavy lifting. These keep you out of trouble and keep your reply rate up.

Always disclose

Every message here already tells the reader you may earn a commission. Keeping that line in is required by the program terms, and it makes people trust the recommendation more, not less.

Never promise results

Do not tell a dentist how many patients they will get or what they will earn. You are pointing them at a tool and letting the page do the selling. Promising outcomes on someone else's behalf is how affiliates get removed.

Send five good ones, not fifty

These are written for practices where you already have a relationship. Blasting them to a scraped list will get your messages marked as spam and will not convert. Pick the offices that genuinely fit.

No brand-term ads

You may not bid on Dental Marketing Tool brand names, close misspellings, or branded search terms in paid ads without written permission. Everything on this page is organic outreach, which is where affiliates do best anyway.

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