Last updated: July 2026
These Terms and Conditions ("Terms") are a binding agreement between Dental Marketing Tool ("we," "our," or "us") and the dental practice or business that subscribes to or uses our platform and services ("you" or "your"). By creating an account, subscribing, or otherwise using the platform, you agree to these Terms on behalf of your practice and confirm that you are authorized to do so.
If you do not agree to these Terms, do not use the platform. These Terms work alongside our Privacy Policy, our HIPAA Compliance page, and any Business Associate Agreement (BAA) signed between us. If you have questions before agreeing, contact us at support@dentalmarketingtool.com.
Dental Marketing Tool is an AI-powered growth platform built exclusively for dental practices. Depending on your plan, the service may include features such as the AI Receptionist, Review Responder, Text Auto-Booker, paid advertising management, social media scheduling, and the Local SEO and Google Profile engine.
We may add, change, improve, or remove features from time to time as the platform evolves. We will not make a change that materially reduces the core functionality of your active plan without providing reasonable notice.
To use the platform, you must be a dental practice or a business operating on behalf of one, and you must be at least 18 years of age with the authority to enter into these Terms.
Dental Marketing Tool is offered on a subscription basis. By subscribing, you authorize us and our payment processor to charge your chosen payment method on a recurring basis according to the plan and billing cycle you select at checkout.
Eligible subscriptions are covered by our guarantee. The full eligibility requirements, timeframe, and refund process are described on our Money-Back Guarantee page, which is incorporated into these Terms by reference. In the event of any conflict between these Terms and the guarantee page regarding refunds, the guarantee page controls.
You agree to use the platform lawfully and in good faith. You may not, and may not permit anyone else to:
You are solely responsible for ensuring your own marketing communications, patient outreach, and use of the platform comply with all laws and professional obligations that apply to your practice.
You retain all ownership of the content, practice information, patient data, and other materials you provide to or generate through the platform ("Your Content"). You grant us a limited license to host, process, and use Your Content solely to provide and improve the service, as described in our Privacy Policy and any signed BAA.
You are responsible for having the necessary rights, consents, and legal basis for any content and data you submit, including patient information. We do not sell your data, and we do not use patient data to train AI models. Any model improvement uses only anonymized, aggregated signals that cannot be attributed to any individual patient or practice.
If you enable the AI Receptionist, inbound calls to your dedicated line are handled by an AI assistant and recorded for quality assurance and service delivery. Every call opens with a required disclosure informing the caller that the call is being recorded and handled by an AI assistant.
You are responsible for ensuring that recording is permitted for your practice in your jurisdiction and for maintaining any additional notices your state may require. Call recordings that contain patient information are treated as Protected Health Information and handled under the terms of our BAA and Privacy Policy.
Where our services involve Protected Health Information (PHI), we act as a Business Associate to your practice, which is the Covered Entity. Our handling of PHI is governed by a signed Business Associate Agreement (BAA) and our HIPAA Compliance page. If any term of a signed BAA conflicts with these Terms with respect to PHI, the BAA controls.
The platform integrates with third-party services such as payment processors, telephony providers, advertising networks, and hosting infrastructure. Your use of those services may be subject to their own terms. We are not responsible for the availability, performance, policies, or acts of third-party providers, though we select vetted partners and require appropriate agreements with them.
The platform, including its software, design, branding, text, graphics, and underlying technology, is owned by Dental Marketing Tool and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the platform for your practice during your active subscription. All rights not expressly granted are reserved. You may not use our name, logo, or trademarks without our prior written permission.
We provide powerful tools to help dental practices grow, and we work hard to deliver results. However, marketing outcomes depend on many factors outside our control, including your market, pricing, staff, reputation, patient response, and how you use the platform.
Accordingly, we do not guarantee any specific number of calls, bookings, patients, reviews, rankings, or revenue. Any examples, testimonials, or projections are illustrative and are not a promise of the results your individual practice will achieve.
The platform is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the platform will be uninterrupted, error-free, or completely secure, though we maintain a robust security program as described in our Privacy Policy.
To the fullest extent permitted by law, Dental Marketing Tool and its officers, employees, and partners will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or business interruption, arising out of or related to your use of the platform.
To the fullest extent permitted by law, our total aggregate liability for any claim arising out of or related to these Terms or the platform will not exceed the amount you paid to us for the service in the twelve months immediately preceding the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.
You agree to indemnify and hold harmless Dental Marketing Tool and its officers, employees, and partners from any claims, losses, liabilities, and expenses (including reasonable attorneys' fees) arising out of your use of the platform, your content, your marketing communications, or your violation of these Terms or applicable law.
You may stop using the platform and cancel your subscription at any time. We may suspend or terminate your access if you materially breach these Terms, fail to pay amounts due, use the platform unlawfully, or create risk or legal exposure for us or other users.
Upon termination, your right to use the platform ends. We will make your data available for export for a limited period following account closure, after which our standard deletion and retention schedule applies, as described in our Privacy Policy and any signed BAA. Provisions that by their nature should survive termination, including sections on intellectual property, disclaimers, limitation of liability, and indemnification, will survive.
These Terms are governed by the laws of the United States and the state in which Dental Marketing Tool is organized, without regard to conflict-of-law principles. You agree to first attempt to resolve any dispute with us informally by contacting support@dentalmarketingtool.com. If a dispute cannot be resolved informally, it will be handled through the courts or dispute resolution process identified in your signed order or, if none, in the jurisdiction where we are organized.
We may update these Terms from time to time to reflect changes in our services, technology, or legal requirements. For material changes, we will provide reasonable advance notice, such as by email to your account's primary contact or a notice within the platform, before the changes take effect.
For minor, non-material updates, we will revise the "Last updated" date at the top of this page and the changes will be effective upon posting. Your continued use of the platform after an update constitutes acceptance of the revised Terms.
For questions about these Terms or your account, contact us: